The U.S. mobile gaming market in 2025 is stable, saturated—and primed for unprecedented monetization opportunities. As global downloads plateau and user acquisition becomes more expensive, the American audience’s enthusiasm for spending is holding strong, with gamers here forking out an average of $112 per year per user. For studios wanting to thrive, it’s no longer…

The American mobile gaming market is booming. As of 2024, the U.S. accounts for the largest chunk of North America’s mobile gaming revenue—and it’s still accelerating. For international mobile game studios, this isn’t just exciting—it’s a massive growth opportunity. But cracking the U.S. market is rarely as simple as releasing an English-language build into the…

The Industry Shift: It’s Not Enough Just to Be Downloaded Remember when getting a million downloads was the holy grail for any mobile game? In 2025, it’s just the start. The mobile games industry is more competitive—and more mature—than ever. Game studios have learned (sometimes the hard way) that installs don’t automatically lead to long-term…

Hybrid monetization has officially become the dominant model in the U.S. mobile games market for 2025. If you want to make a splash on American shores, relying on a single revenue stream just won’t cut it. Why? Because today’s mobile gamers expect flexibility, meaningful choices, and minimal friction when it comes to spending money in…

Mobile gaming in the United States is in the midst of an electrifying transformation this year. New “power-ups”—from mind-bending AI to immersive AR—are not only making games more engaging but also fundamentally changing how players interact, compete, and connect. Here’s a deep dive into the innovations, trends, and technologies fueling this massive growth wave. The…

The U.S. mobile gaming market is the ultimate prize for studios worldwide—it’s a $52 billion powerhouse that leads the globe in in-app purchase revenue. If you’re an international developer eyeing this lucrative audience for 2025, you’ll need to bring your A-game. The days of quick-and-dirty translations and simple ad blitzes are over. In the U.S.,…

If you’re an international mobile game developer, you probably have your sights set on the U.S. mobile gaming market—and for good reason. It remains the world’s largest and most lucrative mobile gaming opportunity, generating a whopping $52 billion in in-app purchase revenue in 2024 alone. Sure, downloads aren’t growing at the breakneck pace they once…