The mobile gaming industry is experiencing a bloodbath that would make even the most hardcore survival game blush. While billions of dollars flow through the ecosystem daily, new studios are dropping like flies at an alarming rate. The harsh reality? Most mobile gaming ventures are destined to fail before they even get started. But here's…
Picture this: Your mobile game's ad campaign was crushing it last month – great CTRs, solid CPIs, and users were downloading like crazy. Fast forward to today, and those same ads are bleeding money faster than a leaky bucket. Sound familiar? Welcome to the world of creative fatigue, where even your best-performing ads eventually become…
The mobile gaming landscape has gotten brutal. If you're an international studio eyeing the U.S. market, you've probably seen those eye-watering CPI numbers and wondered if it's even worth it anymore. With cost-per-install rates hitting $5 and climbing, many developers are ready to throw in the towel. But here's the thing, high CPIs don't have…
Breaking into the U.S. mobile gaming market isn't just about translating your game and throwing some ad dollars at Facebook. Trust me, plenty of international studios have learned this the hard way. The American gaming landscape has its own quirks, preferences, and pitfalls that can make or break your user acquisition efforts. After working with…
Breaking into the US mobile gaming market can feel like trying to crack a safe blindfolded. The numbers are tempting – American players spend more per capita than almost anywhere else in the world – but the competition is fierce, and the monetization landscape is constantly evolving. If you're an international studio eyeing the US…
The mobile gaming industry's biggest players didn't get where they are by accident. Behind every successful global launch lies months of careful testing, data analysis, and strategic refinement. Moon Active and Lilith Games have perfected soft launch strategies that most studios can only dream of understanding—until now. These industry giants have been quietly testing the…
The New Reality of U.S. Mobile Gaming The U.S. mobile gaming market is the world’s crown jewel—boasting $52 billion in annual consumer spending and more players than ever. But for international studios looking to break in, it’s never looked tougher. The competition is fierce. Budgets are sky-high. Players have more choices. And the playbook for…
The Download Era Is Over—Retention and Revenue Rule Now If you’re thinking of expanding your studio’s reach to the United States, here’s the straight talk: U.S. mobile gaming is not about “how many” downloads you can buy. The new mantra is how deeply you can connect with each player you get. Industry data shows downloads…
The U.S. mobile gaming market is brimming with ambition, opportunity, and, let’s be honest, some of the stiffest competition anywhere. With thousands of new titles flooding the stores every single day, making your game stand out requires more than guts—it demands a serious data-driven edge. Here’s how top studios are leveraging analytics and sharp tactics…
Understanding the U.S. Mobile Gaming Landscape in 2025 The U.S. mobile gaming market is still the world’s #1 earner, raking in a massive $20.8 billion in revenue. But here's the catch: growth has practically flatlined, with only a 0.05% increase year-over-year. Compare that to surging markets like Turkey (+28%), Mexico (+21%), and India (+17%), and…
