Picture this: Your mobile game's ad campaign is crushing it in week one. Click-through rates are soaring, cost per install is dropping, and downloads are flowing in. Then week three hits, and suddenly everything tanks. Your CTR plummets, CPA skyrockets, and you're left wondering what went wrong. Welcome to creative fatigue: the silent budget killer…
Breaking into the U.S. mobile gaming market isn't just about having a great game anymore. With over 191 million mobile gamers and $28 billion in annual revenue, America represents the world's most lucrative: and most competitive: gaming landscape. The studios winning in 2025? They're the ones leveraging AI to make smarter, faster decisions at every…
The US mobile gaming market is ruthlessly competitive. While international studios bring incredible creativity and innovation, many struggle to crack the monetization code that American players respond to. That's where hybrid monetization comes in: and it's absolutely crushing it right now. We're seeing international studios completely transform their US revenue by ditching the old "pick…
Breaking into the US mobile gaming market isn't just about having a great game, it's about avoiding the costly mistakes that have derailed countless promising titles. With over 50,000 new mobile apps hitting the market globally each year, the competition is fiercer than ever. Let's dive into the most common pitfalls international studios face and,…
The mobile gaming landscape just witnessed a seismic shift that's sending shockwaves through international studios worldwide. For the first time in years, Strategy games have overtaken RPGs as the top-grossing mobile category globally, generating $10.6 billion in the first half of 2025 compared to RPGs' $9.3 billion. But here's the million-dollar question every international studio…
Picture this: Your mobile game's ad campaign is crushing it in week one. Click-through rates are soaring, cost per install is dropping, and downloads are flowing in. Then week three hits, and suddenly everything tanks. Your CTR plummets, CPA skyrockets, and you're left wondering what went wrong. Welcome to creative fatigue: the silent budget killer…
Breaking into the U.S. mobile gaming market isn't just about having a great game anymore. With over 191 million mobile gamers and $28 billion in annual revenue, America represents the world's most lucrative: and most competitive: gaming landscape. The studios winning in 2025? They're the ones leveraging AI to make smarter, faster decisions at every…
The US mobile gaming market is ruthlessly competitive. While international studios bring incredible creativity and innovation, many struggle to crack the monetization code that American players respond to. That's where hybrid monetization comes in: and it's absolutely crushing it right now. We're seeing international studios completely transform their US revenue by ditching the old "pick…
Breaking into the US mobile gaming market isn't just about having a great game, it's about avoiding the costly mistakes that have derailed countless promising titles. With over 50,000 new mobile apps hitting the market globally each year, the competition is fiercer than ever. Let's dive into the most common pitfalls international studios face and,…
The mobile gaming landscape just witnessed a seismic shift that's sending shockwaves through international studios worldwide. For the first time in years, Strategy games have overtaken RPGs as the top-grossing mobile category globally, generating $10.6 billion in the first half of 2025 compared to RPGs' $9.3 billion. But here's the million-dollar question every international studio…